15+ years leading experience design and product strategy across energy, proptech, and financial services — turning complex enterprise challenges into measurable results.
Design leader, product strategist, enterprise transformer.
Measurable results across revenue, users, and systems.
SP Group, PropertyGuru, Commonwealth Bank, and more.
Keynotes, panels, and thought leadership.
Open to conversations about design leadership.
Drive actionable user insights. Build continuous knowledge, discovery, and empathy. Lead through design — from discovery to enterprise-wide transformation.
Across 15+ years and four industries, every major outcome traces back to a clear understanding of what users actually need — and the courage to build for it.
Data & Product Leadership
I build product and data capabilities that compound over time — embedding research, analytics, and evidence-based decision-making into how teams work, not just how they report.
At SP Group I led OKR-driven reporting frameworks for C-level and board stakeholders, launched AI agents with measurable accuracy targets, and rebuilt enterprise CX platforms anchored to data. At PropertyGuru, I drove product strategy across four markets using hypothesis testing, funnel analytics, and user research to achieve 48.65% YOY revenue growth. At Commonwealth Bank, I applied quantitative modelling to validate market entry and product conversion in emerging Asian markets.
I also serve as a speaker in the Chief Data & Analytics Officer (CDAO) Singapore community, bringing practitioner perspective to data governance, AI adoption, and analytics culture in large organisations.
0-to-1 product creation, regional market expansion, subscription revenue models, agent and enterprise product design — across proptech, energy, and financial services.
Hypothesis testing, funnel analytics, PowerBI dashboards, ethnographic research, OKR frameworks, and data-led delivery coaching for senior leaders.
Launched enterprise AI agents (Customer Service, HR, Fieldwork, L&D, Sustainability) using Lean Startup — 95%+ accuracy, 80% user satisfaction, 3–6 month cycles.
Built SP Group's digital transformation lab: 17 MVPs in year one, 75% reduction in time-to-market, SGD 600K annualised savings, 40% productivity gain.
About
I lead cross-functional teams to build products, services, and systems that genuinely work — for users, businesses, and the people who run them. My work spans enterprise platforms, consumer apps, AI agents, and design culture change.
I've built and led design and product functions at SP Group, PropertyGuru, Commonwealth Bank of Australia, and First Advantage — always at the intersection of user insight, commercial impact, and technology.
Impact
Launched business-unit AI agents (Customer Service, HR, Fieldwork, L&D, Sustainability) within 3–6 months each — achieving 95%+ accuracy and 80% user satisfaction.
Launched "Agent Boost" at PropertyGuru, generating ~SGD 88.44M in revenue with 48.65% year-over-year growth from 2017–2018.
Built SP Group's transformation lab — 75% reduction in time-to-market, 40% productivity gain, SGD 600K annualised savings. 17 MVPs created in year one.
Grew SP Digital's monthly active users from 80K to 800K out of 1.4M households while transforming the app experience and rating.
Developed mobile-first product suite for business savings and loans at Commonwealth Bank of Australia across emerging Asian markets — iOS top-ranked finance app.
Rebuilt SAP-adjacent field ops, customer, and billing platforms. Coached C-level leaders on CX and data-led delivery models across 3000+ staff.
Experience
Director, Product and Experience
Director
Head of Product and UX
Associate Director, Product
Product and Operations Platform Lead
Management Executive
Capabilities
Stakeholder Management, People Development, Cross-Functional Team Building, OKR Frameworks
UI/UX Design Systems, Prototyping, Design Ops, System Design, Information Architecture, Service Design
Ethnography, User Interviews, Surveys, Hypothesis Testing, Dashboard Reporting, PowerBI
SaaS, Mobile Apps, Admin Portals, Enterprise Platforms, AI/IoT, Lean Startup, Agile/Scrum
Thought Leadership
Open to conversations about design leadership, digital transformation, and building products that matter.